Disney Cruise Lines, in my opinion, is similar to their theme parks, they focus on you as guest and customer service is their #1 priority.
I have sailed on Disney three times now, and fun fact I got engaged on my very first Disney Cruise back in 2001! We sailed the Disney Magic on a 7 day Caribbean cruise and the service, the food, the entertainment was superior to any other cruise we have taken since. Every person on the ship was friendly and there are fun surprise and characters everywhere, like looking over to see Goofy jogging next to me on the treadmill one morning!
I loved the rotating restaurants each night with a different theme and it Disney does a great job of getting kids meals out quickly and efficiently while making the dining rooms fun and entertaining for everyone.
More recently we have sailed on the Disney Dream, I can’t go on enough about the Disney experience. Yes the main demographic here is families with children, but a Disney cruise is fun for anyone. The ships are classy and refined while being wall to wall fun. I am not sure who rode the water slide more, the kids or me! The overall dining is so nice and higher end food than competitor lines, like snow crab legs and lamb chops on the buffet.
There is a premium to sail on Disney, but from the spacious cabins to disembarking the ship this is a first class experience for everyone and I highly recommend it.